Chief Executive Officer
Tom started his professional career with Leo Burnett Advertising, the largest advertising agency in the United States. In his 17 years with Burnett, Tom directed several national and multi-national businesses including Kellogg, Procter & Gamble, Nintendo, Hallmark, and Keebler, gaining an extensive knowledge of all marketing disciplines including advertising, sales promotion, database marketing, branding and sports marketing. Tom was an Executive Vice President when he left Leo Burnett in 1996 to start his own company, Professional Sports Marketing.
In 1993, Tom in conjunction with wife Sherrie Myers purchased the Waterloo Diamonds. Tom and Sherrie moved the team to Michigan’s Capital city in 1996 and re-branded them as the Lansing Lugnuts. The team’s success has been unwavering, as the Lugnuts have averaged over 350,000 fans per year over the team’s first 15 seasons, and have been named one of the most successful professional sports franchises in minor league history.
In 2002, Professional Sports Marketing was selected from a nationwide competition to bring baseball to the city of Montgomery, Alabama. The Montgomery Biscuits began play in a new $30MM ballpark in 2004. Two years later the ballpark was rated best in all of minor league baseball by Baseball America.
Tom and Sherrie have been responsible for the development of over $250MM worth of new minor league ballparks in markets such as Dayton, Ohio; Joliet, Illinois; Gary, Indiana and Eastlake, Ohio. It was through a particular consulting project that Tom identified the need in the industry for a food service provider who truly understood the nuances of minor league baseball. To fill this gap, Tom along with his business partners, launched Professional Sports Catering.
The results speak for themselves. PSC had experienced rapid growth each year since 2007. Its reach is across the United States, and throughout every level of Minor League Baseball. Currently PSC is one of the largest foodservice providers in all of minor league baseball.
In addition to his role as CEO of PSC, Tom is a leader in the minor league baseball industry. He is serving his first term Midwest League representative on the MiLB Board of Trustees. He also is the Co-Chairman for MiLB Project BRAND which has created and led the wide-ranging unification of MiLB's collectively branding initiatives.
Tom is widely considered as one of the preeminent entrepreneurs in the business of sports. Utilizing his professional marketing background, Tom has implemented innovative and highly effective strategies to create his successful franchises. Readers of USA Today recently voted The Lansing Lugnuts and Montgomery Biscuits the #1 and #2 minor league baseball brands in the country. Tom has been widely featured in national media including CNN, Sports Illustrated, Smart Money magazine, The Chicago Tribune Magazine, ESPN, National Public Radio, and many others.
Tom lives in Chicago, IL with his wife Sherrie, son Drew and Milo – the family’s Welsh Terrier.
Chief Financial Officer
Jonathan joined PSM/PSC as its Director of Finance in 2003 after spending several years in both public and private accounting, and over the last 10 years, he has developed an expertise in all matters relating to the financing of minor league baseball franchises and food services. This includes on-going operations, taxation, insurance, lease/contract negotiation and investor relations. Additionally, Jonathan has been integrally involved with several new business startups, as well as team acquisition, refinancing and divestiture.
With the formation of Professional Sports Catering in 2006, Jonathan was installed as Partner and CFO. In addition to his oversight of PSM’s team finances, Jonathan is responsible for all of PSC’s day-to-day financial operations, banking relationships, and reporting to PSC’s Board of Managers. In 2011, along with Tom Dickson, Jonathan managed and executed the structuring of PSC’s relationship with Mandalay Baseball Properties. He is directly responsible for PSC’s revolutionary financial model, and created the company’s accounting system for all of its venues at its headquarters in Evanston, IL.
Jonathan is integral to the strategic direction of PSC as a whole. He participates in all areas of the company while directly overseeing all month-end reporting process for all of PSC’s partners, taking care to review each period end with Team management at all venues.
Jonathan and his wife, Cara, reside in Highland Park, IL with their four children, Elan, Avi, Gabriel, Johanna.